Trade shows work in that they generate huge levels of interest in business offerings and provide the ideal forum for networking and building relationships. That is the tag line you would expect to read anywhere when it comes to promoting … Continue reading
Increasingly the talk with trade show managers and organizers is the use of technology, and in particular internet based technology to “grow the show”. You will hear buzz words and phrases thrown around such as “Web 2.0″, “Social Media”, “Facebook”, … Continue reading
Trade shows have a life of their own no matter whether they are going to last a day or a month; you will quickly find that each individual trade show event you attend, whether as an attendee or as an … Continue reading