Happy Christmas!

Posted December 24th, 2008 by Karl

Happy Christmas to everyone, one and all!

2008 is winding down as we head for 2009 but there are still some things you can do in the interim between Christmas Day and the New Year Eve hangover, sorry, festivities

The quiet time between these two holidays are an ideal time to take stock of what has happened in 2008 and complete your plans for 2009.  The phones generally do not ring and sales targets for the year had better already have been met and exceeded as it is unlikely you are going to close that million dollar deal in the last week of the year!

By now, you will realize that trade show displays do work – by this I mean; “They make you money!”

Between now and the New Year when you get back into work mode, review your plans for the forthcoming year; tweak your targets and look very carefully at how you are going to achieve them.

In a time of recession, businesses run to what they know best and start cutting back on sales and marketing efforts.  This leaves huge chunks of market share that is not being serviced by your competitors; as some businesses are withdrawing from exhibitions this means there is greater opportunity for you to step in and take the slot, except you are in a position to reduce the costs as event managers scramble to maintain their own revenues and market share.

The key issue to take away with you is that billions of dollars in sales and profits are still there to be made for those who are enterprising, hard working and prepared to go the distance required to win customers over.

Customers won in a recession tend to be loyal and profitable, and one thing that is always true of recessions is that they end – another “R” word comes into play here – it is called RECOVERY!