Expand Your Mind and Your Booth with Accessories

Posted October 29th, 2008 by Karl

For around $600 you can have a table top pop-up display which will give you a very professional presence at any tradeshow exhibition and as you gain experience of tradeshows you will want to invest more in your exhibition display but before you trade your still new display for something bigger and more expensive, consider how using accessories can achieve teh same impact without the increased cost.

Lighting always makes an atmosphere if handled properly, and you can gain a greatly enhanced presence and impact statement with proper illumination and your tradeshow supplier will be able to help you with how to go about this.  Lighting accessories are available starting from as little as $63 though how much you will spend is going to be determined by the look, feel and impact your display set-up is going to make.

When you pay for space at a tradeshow, use every inch of it to your advantage – leave nothing to go to waste.  A simple table top pop-up display looks a 100% better if you have a table covering to set it off rather than a bareback table.  More than this, for as little as $150 you can set your table display off to perfection with a table runner displaying your company logo or name and you don’t need to stop there if you want a real impact statement with applique and full printed graphics turning a humble table into a banner advert for your business.

One thing you will notice about any exhibitors booth is that they always have literature available for attendees to look through and take away.  It is important that literature is to hand whenever your staff need it for a potential customer who has come to pay you a visit and in this respect, formally organizing your booth literature is a good move rather than simply scattering some brochures on a table.  Using literature stands, either freestanding or table top, will allow you to keep your marketing collateral easily accessible by your staff and potential customers.  They also add to the professional image you will be looking to portray and they frequently become the focus of an attendee’s attention when they visit your booth.

A professional looking, free standing literature stand can cost as little as a $42!

Attendees walking around a tradeshow all day tend to get worn out and tired feet so there are two things you can do by simply using your own flooring.  Tradeshow flooring can be used to provide a contrasting image from your neighbors (as you choose the color) and ensure an overall image for your booth no matter what the decor is at the venue.  As tradeshow floowing is typicvally made of a cushion material it is a welcome relief for those sore feet too!

A 10 x 10 section of tradeshow flooring will cost as little as $195 and comes in a range of colors and textures from simple colors to wood and veneer effect.

Finally, for this post at least, think about the airspace you are renting; you don’t just pay to use the floorspace and you want to make sure you get noticed so think about a hanging sign that can be suspended above your booth and be seen over your competing exhibitors.  Suspended signs are a great way of attracting visitors to your booth as well as acting as a marker for those who are actively looking for you at a tradeshow.

A hanging sign with your business logo or message imprinted with professional graphics start from as little as $1,995.