Display Presence: A Matter of Personal Opinion?

The type of system you use for your trade show display will in large measure be determined by the type of product or service you are offering and to an extent, how you do business.

Think about this for a moment.

Some veterans of the trade show scene like a customer facing kiosk which allows the attendee to engage with the business at their own pace and without breaking the personal space of a sales rep on the booth; kiosks which are interactive are excellent at attracting people and providing the perfect ice-breaker for meaningful business discussions thereafter.

Others like the table top displays; these are amongst the cheapest available but nevertheless they do provide a very quick set-up and with the right people designing and producing them, they are eye catching.  Some say they are not a good display presence if you are sitting behind them; personally I use table top displays but they are set at the rear of my display space and flanked by banner or customer stands.

I currently have an aluminum modular system which does take a little extra time to set up (not much more though) and the great thing about the modular system is the flexibility.  I can change the layout to adapt to the space available at the venue and I have found this to be indispensable when it comes to taking what I refer to as the “discount” spaces at events; I frequently exhibit at tradeshows at the last minute and use this to grab excellent discounts on the normal pricing being asked for; the downside is I get offered all sorts of space sizes and frequently they are not the regular rectangle but some sort of triangular or rhomboid shape – no issue for my modular system though!

Whichever system you go for, and there are others aside from the ones I’ve mentioned already, think through the ides you have and the type of presence both you and your attendees are going to feel comfortable with.